Chapter Leadership / Brand Design
Delta Sigma Phi
Four years inside Delta Sigma Phi's Zeta Kappa chapter, from my first semester in the chapter to serving as Vice President. Across seven leadership roles, design was the constant: recruitment, apparel, social campaigns, and print materials built to keep the chapter's identity consistent, recognizable, and trusted. What a ride, gentlemen. YITBOS.
Role
Vice President, Public Relations
Start Date
September 2021
End Date
May 2025
Client
Zeta Kappa
01
The Problem
A nationally ranked chapter can still lose itself every May. New officers are elected each year, and the brand, the standards, and the institutional memory tend to reset right along with them.
Greek life runs on volunteers and fast turnarounds. The person running the Instagram one semester might be an accounting major the next: great at the job, less so at designing a chapter composite. I spent four years inside that churn, across seven different roles, which is exactly why I started building things to outlast whoever held the seat next.
Legacy vs. modern
Honor the traditions of a nationally ranked chapter while making recruiting material students in 2024 actually respond to.
Volume on volunteer time
Recruitment, philanthropy, formals, and socials all needed content, often on a few days' notice, without the quality slipping.
Knowledge that walks out
Every election cycle, skills and context left with the outgoing officer. Whatever I built had to survive the handoff.
02
The Approach
Treat the chapter like a brand with a four-year run, not a string of one-off flyers. Build a reusable system so future PR officers inherit a kit instead of starting from scratch every semester.
- 01
Promotional graphics at speed
Recruitment, social, and philanthropy graphics turned around on fraternity timelines, sometimes overnight.
- 02
Apparel and merch
Polos, jerseys, and hoodies designed end to end, from the everyday green-letter polos to themed drops like the 80's in Aspen formal and the Americana rush jersey.
- 03
Exec-board collaboration
As an exec board member myself, I could translate chapter goals straight into the visuals instead of guessing at someone else's brief.
- 04
Reusable brand kit
Templates and a consistent visual language so the next PR officer inherits infrastructure, not a blank page.
- 05
Event photography and media
Shot and edited event photography, then handled the post-event rollout across the chapter's channels.
Brief
Exec-board idea translated into a content brief.
System
Apply the chapter brand kit to the campaign.
Cross-media
Print, digital, and apparel from one source.
Rollout
Coordinated launch across channels.
One brief, one kit, every channel covered.
03
Signature Move
What makes this project distinct
Built In The Pyramid
Modules
- Leadership Roles
The principle
Nothing here is by accident — every detail is a decision.
Want someone who builds systems, not just one-off deliverables?
04
The System / Deliverables
05
Outcome
A design role that helped shape my studies, my craft, and my sense of creative responsibility. Built around consistency, trust, and chapter identity, this four-year role gave me the chance to support recruitment, apparel, social campaigns, and printed materials while helping keep the chapter's visual presence recognizable.
Let's collaborate
Have A Project In Mind?
I help brands and businesses build strong identities, campaigns, and digital experiences that make an impact.