Social Media / Brand Design

Delta Sigma Phi

Visual branding efforts: designing event flyers, managing social media, and creating apparel to unify Delta Sig's identity across all platforms.

Delta Sigma Phi cover

  • Role

    Lead Designer, Brand Strategist

  • Start Date

    September 2021

  • End Date

    May 2025

  • Client

    Delta Sigma Phi (chapter role)

Built with:Adobe Photoshop · Adobe Illustrator · Canva · Procreate

01

The Problem

A four-year-long chapter brand falls apart when every officer rebuilds it from scratch.

Greek-life branding lives in the gap between volunteer designers, fast turnarounds, and non-designer executives translating ideas. Without a system, every semester drifts visually, and the chapter's reputation drifts with it.

  • Legacy vs modern aesthetic

    Balancing traditional fraternity visual language with a modern, designed-for-2024+ sensibility recruits actually respond to.

  • Volume on volunteer time

    Fast turnarounds during recruitment and events while keeping consistent quality across social, print, and merch.

  • Translating non-designer ideas

    A critical part of the role was turning exec-board ideas into effective visuals, often within tight budget constraints.

02

The Approach

Treat the chapter like a brand with a four-year run, not a string of one-off flyers. Build a reusable system so future PR officers inherit a kit instead of starting from scratch every semester.

  • 01

    Promotional graphics at speed

    Designed and executed promotional graphics for recruitment, social events, and philanthropy campaigns on fraternity-fast timelines.

  • 02

    Apparel and merch

    Custom apparel and merchandise, seasonal drops and limited-run event pieces, produced end-to-end.

  • 03

    Exec-board collaboration

    Aligned messaging with chapter goals by working directly with the executive board on campaign objectives.

  • 04

    Reusable brand kit

    Built a full brand kit and template system so future Public Relations Officers inherit infrastructure, not chaos.

  • 05

    Event photography + media

    Captured and edited event photography and handled the post-event media rollout.

Brief

System

Cross-media

Rollout

_TODO: Short tagline below the diagram.

03

The System / Deliverables

View as:

04

Outcome

Outcome

The volume and variety of content I developed went far beyond what could fit on one page. But every piece played a role in building a more unified, professional, and engaging presence for the chapter, both online and on campus.

2025 duration
Campaign ConsistencyA reusable brand kit and template system gave four years of chapter content a single visual voice across print, digital, and apparel.
Event Promotion at ScaleRecruitment and event campaigns drove content viewership up over 1600% and grew Instagram by 34% during the term.
0
Duration

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