Print / Brand Design
Colorado Tattoo Convention
A concept tattoo convention identity built around interaction, with a working projector prototype that let users preview a selected tattoo artwork directly on their own skin.
Role
Lead Brand Designer, Visual Strategist
Start Date
September 2023
End Date
September 2023
Client
Academic Project
01
The Problem
Tattoo culture is deeply personal, expressive, and visually diverse, but a convention brand still needs to feel cohesive across every touchpoint.
A fictional Colorado Tattoo Convention needed an identity system that could feel bold enough for the culture, structured enough for an event, and flexible enough to work across print, apparel, signage, digital graphics, and an interactive projection experience.
The challenge was not just making a logo or a poster set. It was building a visual world that could move between static brand materials and a working “try before you ink” demo, where tattoo designs were projected directly onto skin.
Tradition vs Modern
Balancing traditional tattoo aesthetics with a modern, designed-for-2023 sensibility.
Static Brand vs Live Experience
Turning the identity into something people could interact with, not just look at.
Skin as a canvas
Designing for a projection surface that is physical, curved, moving, and human.
Cohesion across touchpoints
Keeping the brand recognizable across print, apparel, signage, digital graphics, and room-scale visuals.
02
The Approach
The identity was built around a bold red-and-black visual language that could scale across physical environments, convention apparel, and interactive experiences. Rather than designing isolated deliverables, I treated each asset as part of one cohesive event world, connecting the wall graphic, wearable materials, and tattoo-preview prototype through a shared visual system.
- 01
Pattern-led identity
A red and black geometric tattoo pattern became the core visual language, giving the convention a recognizable system beyond the logo.
- 02
Wearable touchpoints
Apparel, badges, and attendee items extended the brand into objects people could wear, carry, and use throughout the event.
- 03
Projection prototype
A working projector demo mapped SVG tattoo artwork onto skin, turning the brand system into an interactive tattoo-preview experience.
System
Collateral
Interaction
From a flat design system to a interactive event element: print, signage, and a design projected onto a real arm.
03
Signature Move
What makes this project distinct
Projection System
Modules
- Strategy Breakdown
- Brand System
The principle
Nothing here is by accident — every detail is a decision.
Want a system this
intentional for your project?
04
The System / Deliverables
05
Outcome
The project turned a fictional tattoo convention into a complete branded experience. Every asset, from the wall graphic to the apparel to the projection demo, was designed to support the same idea: make the event feel bold, cohesive, and interactive.
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I help brands and businesses build strong identities, campaigns, and digital experiences that make an impact.